If you are or have ever been married then you know that the wedding day is not really only about you. At its core, yes it is all about you, but the majority of happenings have very little to do with you and/or your spouse. You have to serve a vegetarian option because Auntie Muriel is off of meat. You can’t play that song because it might offend your grandmother. You wear that piece of jewelry to make your mother-in-law happy. So it goes so that all may have a great time.
And so it is with your business. At its center your business is all about your vision, goals, and purpose, but its success depends quite highly on the actions of others. But this is not to say all business owners are victims to their clientele’s whims and fancies. What this means is that you must play to your clientele’s whims and fancies. To demonstrate the point we bring Dale Carnegie’s wise words from How to Win Friends and Influence People:
“Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: ‘Wouldn’t you like to have that?’ Why not use the same common sense when fishing for people?”
So this week as you are making business decisions, remember that though you like the blue flyers more, the yellow flyers might appeal to a larger audience. You are not only making the decision for yourself, but for your proverbial fish.
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