State of Digital Marketing in 2014

Here is a neat little infographic on the digital marketing in 2014. Our key takeaways:

a. the difference in B2B vs B2C objective (Generate Leads vs Drive Sales respectively)

b. 1 in 5 B2B companies generated revenue from Social Media vs 1 in 3 B2C

c. the challenge with measuring ROI

What do you think?

digital marketing challenges and objectives from 2014, roi marketing

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