Tracking Your Social Media

In the last post we, along with Bob Corlett of the Washington Business Journal, suggested becoming visible by using social media.

Now that you have these social media accounts or a blog, how can you track if they are doing you and your company good? Here are three tools, we suggest, with contributions by Shama Kabani from The Business Journals, to help you.

1. URL Shorteners
These services assist you in your social-media efforts by shortening your URLs to a smaller, cleaner size. This comes in especially handy when using Twitter to post links to your favorite articles as they have a 140-character limit. We suggest Bitly and TinyURL because beyond shortening links, they also offer analytics. You are able to see how many times your link was clicked, where traffic is coming from, and when your link was the most popular.

2. Social Media Dashboards
Dashboards offer a suite of tools that can help you eliminate the clutter and help you organize your efforts, including the ability to monitor multiple social-media accounts at once. HootSuite and TweetDeck also have the ability to schedule tweets or facebook posts, as well as track, monitor, and even respond to comments.

3. Google Alerts
When using Google Alerts you can be notified, via e-mail, anytime your company name or keywords are used online. This includes social media, articles, blog posts, and of course Google. The ease of Google Alerts is one of its best features—you simply set up the words and phrases you wish to monitor.

4. RSS Tracking
If you have gone through the effort of setting up a blog, you may as well track subscriptions and readership. While Google’s Blogger has some features built into the backend panel, Feed Burner can be used effectively for any blog service or backend content manager.

5. Analytics
Don’t let your web master company “wow” you with free content and package it as their own. Google Analytics and Getclicky offer free, or incredibly inexpensive, services for tracking clicks, click throughs, traffic origin, real time tracking, ect, as well as credit campaigns. Just remember, many now browse with codes and scripts disabled, so you will need to review your log analytics for a comprehensive view of your blog’s or website’s effectiveness.

Now that you’ve got your profiles set up and tracking devises installed you are ready to promote yourself and/or your SMB.

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One thought on “Tracking Your Social Media

  1. Hi, I haven’t seen blogs used a lot as business websites, but I think they could be used by many SMBs. Blogs don’t have to be flat at all. If someone decided to use WordPress as a business website, there is nothing preventing theme (layout) customization, adding more links in a side bar, adding web forms, creating cascading menus, embedding flash and PHP/Javascript code, or doing anything else a normal website would let you do. The initial customization will be slightly more difficult than for a regular website, but its maintenance will be possible by anyone even with no IT knowledge. Unless there is a need to add other applications such as an e-commerce shopping cart or a discussion forums, I think there it’s a good fit for SMBs. Of course, if the requirements require more flexibility, then a content management system such as Drupal, would be more appropriate. With the maturity and ease of implementation of blogs (which are really just barebone CMS systems), and other free CMS applications, I think we will see less and less custom wsibetes created by SMBs.

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